Formulas and Facts.
We don't water things down.
Take a moment to flip the tube and take a look at the ingredients list. Notice how water isn’t our first ingredient?
That’s because our pods contain a concentrated formula to maximize power and minimize waste, unlike traditional shampoos and washes that contain up to 80% water and add unnecessary harm to the planet.
When it comes to our ingredients,
We're picky. And proud of it.
Purifico Cleansers:
NO Harsh Detergents, NO Parabens, NO Phosphates, NO Phthalates, NO Petroleum, NO Silicones, NO Sodium, NO Synthetic Fragrances or Sulfates.
Our packaging isn’t a problem.
Most of the single-use plastic waste in the world comes from not just the product, but from the packaging that it comes in. Our packaging was thoughtfully designed from recycled plastic and cardboard to help protect Mother Nature. We also selected packaging materials that are biodegradable and easily recyclable.